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Optima Strategic Design
PROCESS

How we work

Our, six‑step process — from initial discovery through to launch and beyond.

1
Day 1

Discovery

We start by understanding your business, your ideal clients, and what makes you different to your competitors. This isn't a generic intake form, it's a structured conversation that shapes every decision that follows. We will usually send you a 'Google Meet' video call link, however we can arrage in-person meetings in some circumstances.

2
Day 2

Strategy & Wireframes

Before any visual design, we map the site structure and content hierarchy. Wireframes answer the question: does this site tell the right story in the right order? We also create reference files highlighting colour paletes, wording and tone choices, from our discovery call with you.

3
Day 2

Visual Design

Section designs, content blocks, media placement, and animation & transition choices are made. Once again, we discuss this with you beforehand in your discovery call

4
Day 3

Build

We assemble all of the content, design, and media files and integrate them into a functioning website using a combination of HTML, CSS, and JavaScript coding. For websites that are infrequently updated we will hardcode them for error reduction and file management simplicity. For more complex websites or websites that will need to be updated regularly, we build a CMS (Content Management System) to enable rapid edits and changes across the site. Once we're done, we publish the website to a temporary domain for review. As part of the build we also test forms and other functions for bugs.

5
Day 5

Review & Refine

We send you a link to view the website for providing feedback and requesting any edits or alterations. We address every item in priority order. Once we have completed the changes, we return to you for the final round of feedback and edits. We always make absolutely sure that you are pleased with the outcome.

6
Day 6

Launch

We connect your prefered domain and configure Google Analytics to monitor traffic and a Cloudflare function to monitor website health. Finally we publish your beautiful new domain!

Common questions

Questions we hear often.

If you don't see your question answered here, we're happy to talk it through.

Still have a question?

READY WHEN YOU ARE

Let's build something worth looking at.

We take on a small number of projects each month. Tell us about yours and let's see if we're a fit.